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Maximize your investing potential with alternative investments

Thrive in '25 - unlock passive investing with DURUM INDUSTRIAL

Learn strategies to grow your wealth with expert guidance in our upcoming webinar.

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📅Date: Tuesday, March 18, 2025

🕛Time: 12:00 PM EST

💻 Location: Online via Website

⏳Duration: 1 Hour

🔒Limited Spots Available – Secure Yours Now!

Countdown to Webinar

Why Smart Investors Are Turning to DURUM Industrial – Exclusive Webinar

Join us for an exclusive conversation with Durum's Capital's Managing Director, Simon Reddish, to uncover how their real estate investment strategy is designed to deliver strong, stable returns.

What You’ll Learn



✅ Why industrial real estate remains one of the most promising sectors

✅ The importance of diversification across Western Canada’s markets

✅ How the REIT’s internal management strategy boosts returns and minimizes risk

✅ The fund’s restrictions and redemption terms—and how they affect your investments

Why Alternative Investments?

Understand how real estate investments can complement traditional portfolios by offering diversification and potential for higher returns.

DURUM Industrial

  • Learn why investors are choosing Durum to generate income from industrial real estate

  • Discover which strategy aligns with your financial goals.

Expert Insights:

Gain actionable tips from experienced professionals who have successfully navigated the world of alternative real estate investments.

Why Attend This Webinar?


🔑 5 Reasons to Attend the Webinar on Durum Industrial REIT

1️⃣ Stable Returns:

Learn how Durum Industrial REIT consistently delivers 8-12% annual returns through strategic investments in industrial real estate.

2️⃣ Risk Management:

Discover the safeguards Durum has in place to protect investor capital, including strict leverage controls, internal property management, and diversification across Western Canada.

3️⃣ RRSP-Eligible Investments:

Explore how you can use registered funds (RRSP, TFSA, RRIF) to invest in a tax-efficient, income-generating asset class.

4️⃣ Access to High-Growth Markets:

Get insights into Durum’s expansion strategy in secondary markets like Alberta, Saskatchewan, and Manitoba, which offer significant potential for asset appreciation.

5️⃣ Expert Insights:

Gain direct access to Simon Reddish, Managing Director of Real Estate, as he shares over 15 years of experience

and lessons from managing over $1 billion in industrial assets.

Speakers at the webinar

Simon Reddish


Simon Reddish is the Managing Director of Real Estate at Durum Capital Inc., with over 15 years of experience in commercial real estate. He has led major transactions across Canada and the U.S., including deals like the Bentall Center and Bellview Center. Simon has overseen key developments such as the Texas Tower and Cross Iron Industrial Park, and recently secured $1 billion in U.S. industrial assets, solidifying his role as a leader in industrial real estate investments.

Addy Saeed

Addy is a licensed dealing rep with Waverley Corporate Finance with over the past 20 years of experience in Canadian Real Estate, ranging from acquisitions, rehab, renovations, asset management, development and dispositions.

Addy has held senior executive roles, including major real estate firms including Re/max Active Realty Inc, Forum Asset Management and Equiton.

Kaz Jaffer - CPA, CA

Kaz is a licensed dealing rep with Waverley Corporate Finance and has over 20 years of experience in finance, having worked with Canadian and US real estate, all aspects of the capital cycle for open and closed-ended funds, and real estate development.

Kaz has held senior finance roles with Forum Asset Management, Cushman & Wakefield, Venterra Realty, and Brookfield Global Integrated Solutions.

Who should attend?


✅ Investors looking to diversify their portfolios with real estate.

✅ Accredited investors exploring private equity and real estate income trusts.

✅ Those who want transparent insights into how Pier 4 identifies and manages investments.

✅ Anyone curious about how real estate can generate passive income and build long-term wealth.

Got Question?

We've got answers

In your investment journey, you likely have many questions and concerns. Our goal is to help you navigate through them, which is why we've compiled answers to the most common questions about our upcoming webinar. Whether you’re curious about alternative investments, equity and debt strategies, or the logistics of the event, our comprehensive FAQ section is here for you. If you don’t find your question listed, feel free to reach out—we’re here to assist you!

Do I need prior investment experience to attend?

No prior experience is required! This webinar is designed to provide valuable insights for both beginner and seasoned investors. Whether you're new to alternative investments or looking to refine your strategies, you'll find the information beneficial.

What will I gain from attending?

By attending, you’ll:

Gain a clear understanding of how alternative investments work, particularly in real estate.

Learn the differences between equity and debt investments.

Get actionable insights from seasoned industry professionals.

Have the opportunity to ask your investment questions during a live Q&A session.

Is there a fee to attend the webinar?

No, the webinar is completely free to attend! However, spots are limited, so we encourage you to reserve your place as soon as possible.

How do I attend the webinar?

After registering, you will receive a confirmation email with a link to join the webinar. The session will be hosted online on March 18, 2025 at 12 PM noon EST, and you can participate from the comfort of your home or office.

Will I be required to make any investments during the webinar?

No, this webinar is purely educational. There will be no obligation or pressure to make any investments. The session is designed to help you understand alternative investment opportunities and make informed decisions at your own pace.

Can I ask questions during the webinar?

Absolutely! There will be a dedicated live Q&A session at the end of the webinar where you can ask the presenters any questions about alternative investments, equity, or debt strategies.

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How long will the webinar last?

The webinar will last approximately 60 minutes, including the presentation and the live Q&A session. We recommend logging in a few minutes early to ensure you don’t miss any valuable content.

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Will there be a recording of the webinar available?

Yes! If you can’t attend the live session, a recording will be sent to all registered participants after the event.

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Disclaimer and Waiver

By registering for this webinar, you acknowledge and agree to the following:

Organizer Information:

The webinar is hosted by Westcliff Corporate Finance, a division of Waverley Corporate Finance, a registered Exempt Market Dealer (EMD) in Ontario.

Westcliff Asset Management is the sponsor of this event.

Addy Saeed and Kaz Jaffer are registered Dealing Representatives associated with Westcliff Corporate Finance.

Educational Purpose:

This webinar is intended solely for informational and educational purposes. It does not constitute an offer to sell or a solicitation to purchase any securities or investment products. Participants should seek independent financial, legal, or tax advice before making any investment decision.

No Investment Advice:

The content presented during the webinar is general in nature and is not tailored to the specific circumstances or investment objectives of any individual attendee. No personalized investment, financial, or legal advice will be provided.

Compliance with Securities Law:

The webinar and its content are designed to comply with applicable securities regulations, including but not limited to the Securities Act (Ontario) and National Instruments 31-103 and 45-106. Attendance at this webinar does not imply eligibility to invest, and certain investment opportunities may be restricted to Accredited Investors or individuals meeting specific regulatory criteria.

Accuracy of Information:

While every effort has been made to ensure the accuracy and completeness of the information provided, no representations or warranties are made regarding its accuracy, timeliness, or completeness. The presenters, sponsors, and organizers accept no liability for any errors or omissions.

Recording and Confidentiality:

The webinar may be recorded for compliance and promotional purposes. By attending, you consent to the recording. Proprietary information shared during the webinar is confidential and intended for registered participants only. Reproduction or redistribution without permission is strictly prohibited.

Risk Disclosure:

All investments involve risks, including the potential loss of principal. Past performance is not indicative of future results. Attendees should carefully consider their risk tolerance and consult with a financial advisor before making any investment decisions.

Regulatory and Legal Jurisdiction:

This event is conducted in compliance with the laws and regulations of Ontario, Canada. Participation from jurisdictions outside of Ontario may be subject to additional regulatory requirements. It is the responsibility of attendees to ensure compliance with their local laws.

By registering for this event, you confirm your acknowledgement and acceptance of the terms outlined in this disclaimer.

For further inquiries or concerns, please contact [email protected]